Does web hosting have any impact on your site productivity?
When launching your online business or blog, you expect to enhance your productivity. In this digital era, the online market is exceeding the physical one. Your ability to gain a significant online following and converting the audience into leads depends on your site reliability.
In essence, your uptime and downtime frequencies are underlying factors that determine the success or failure of your website. With this in mind, you can confirm that web hosting makes sense. But in which ways does it affect your site productivity? Read on to know.
a. Hosting effect to your ranking
Seven years ago, Google incorporated site loading speed as a parameter of its ranking. This can be interpreted to mean that sites with high speed will rank better than their counterparts. If your site is competing for a given keyword, enhancing its loading speed can give you an upper hand over your competitors. For your website to load faster, your web hosting must be reliable.
You host must contain features and tools that help to optimize your page to ease accessibility of data to the users. Otherwise, if you use a hosting package that slows down your page loading speed, you will negatively affect your site ranking on the search engines.
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b. Enhance or lower your site conversion rates
Your web hosting service determines the frequencies of uptime and downtime. Some packages guarantee you of a downtime in a given period. But how does this affect your conversions? Take it this way: you are operating an online shop; your site becomes inaccessible when customers are in need of buying from you.
Do you think they will wait for you until your site is available so that they can get the products you are offering? Of course, only a fool can follow that route. Hence, with unreliable hosting your site will experience regular downtimes which in turn reduce your conversion rates.
c. User experience
User experience is an essential aspect of the virtual world. Just as customers in an in-store enjoy faster and quality services, so is your online audience. Viewers will always fall in love with sites loading at high speed. Most likely, they will recommend the same to their peers. If you are running an online store with this attributes, your sales will undoubtedly increase.
However, the hosting package you have subscribed to determine your page loading speed that impacts your user experience. For instance, if your website is running on an overcrowded shared hosting, its speed will be low which will affect user experiences.
For this reason, you must select a web hosting service that fits with the level of user experience you want to offer on your website. Thus, for your site to be productive, you must ensure your web host enhances its user experience.
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